The Role of Innovation and Branding on Enterprise Sales Growth in Transition Countries

The aim of the study is to assess role innovation and branding on enterprise sales growth in transition countries with Kosovo being case for research. CEO 300 business enterprises from diverse sector were interviewed alongside other staff such as human resource managers, marketing financial managers. revealed that service delivery, technology, model, branding, age entrepreneur significant factors. result indicates have a significantly positive effect growth. research concluded by noting brand awareness must constantly maintained through international product advertising engaging promotional activities raise product, so competitive chance survival local market. Technological advancement should be welcomed it forms foundation initiation enterprises.
 
 Received: 14 February 2023 / Accepted: 19 April Published: 5 May